Why I hate product roadmaps
Over the years, I’ve had countless conversations about product strategy and direction. One topic that always comes up is the product roadmap. It’s a tool that’s become so ingrained in how teams communicate that it’s treated as an unquestioned necessity — a tick-box exercise that stakeholders expect, even demand. But here’s my honest confession: I hate product roadmaps. Not because I don’t like planning, or because I don’t believe in transparency, but because traditional product roadmaps often do more harm than good. They create illusions, mislead teams, and set false expectations. Today, I want to break down why I think product roadmaps fail us, and what we might do instead. ...